Friday, September 21, 2012

The Trade Up at ATC


Elevate Your Coffee Experience and Switch to CBTL™

Picture this: another dreary Monday morning. The alarm goes off, jolting you from your reverie. Blinding streaks of light peek through your blinds, and sluggishly, you press on the snooze button, refusing to accept the fact that in a few seconds you’ll have to get up and face the bustling grind of work.

With fatigue further making it impossible for you to leave the comforts of your sheets; you realize that this is the exact moment you’re in dire need of a perk-me-up—something that’s strong and sure packs a potent punch.

Aside from the occasional jog or a splash of water on the face, coffee’s definitely a one-shot wonder that's good for more than just a quick pick-me-up.


With antioxidant compounds that could help reduce the risk of cancer, coffee is also famous for increasing short term memory and concentration—something that’ll sure come in handy when facing your boss, your workload, and everything else in between. Several studies also prove that coffee, when enjoyed in moderation, has the ability to protect against diabetes, Alzheimer's, and colon cancer.

In line with these caffeine finds and the advantages that’ll help fuel your day right, the premier gourmet coffee and tea brand, The Coffee Bean & Tea Leaf® decided to introduce its innovative and sleek beverage system to the health-conscious populace of Alabang. Called CBTL™, this functional and sexy source of blended and brewed caffeine boosts takes center stage in The Coffee Bean & Tea Leaf®’s latest event called, “The Trade Up at ATC.”

To be held this September 21 to September 27 at the Alabang Town Center, The Coffee Bean & Tea Leaf® is inviting gym buffs, yoga enthusiasts, country club patrons, sporty athletes, and people who are simply just into the healthier side of life, to sample the unique and healthy pleasures of sharing and enjoying The Coffee Bean and Tea Leaf experience with CBTL™.

“We set up this event not only for our avid customers but also for the new ones to come and exchange their old coffee machines for The Coffee Bean & Tea Leaf’s one-touch wonder—the CBTL™ Single Serve Beverage System,” shares Mr. Walden Chu, President of The Coffee Bean & Tea Leaf® Philippines. “With CBTL™, customers are guaranteed to have their daily dose of gourmet sips that will help them get fired up and pulsating with life, while getting sexy and fit, all in a sip.”

A collaboration from the Italian capsule system innovators CAFFITALY and The Coffee Bean & Tea Leaf, CTBL™ creates a coffee and tea parlor in your own home, making over 70 of The Coffee Bean & Tea Leaf®’s most beloved specialty drinks, through capsule variants ranging from macchiato, chai tea latte, hot chocolate and of course, a basic espresso.

In The Trade Up at ATC, guests and visitors will have the exclusive chance to bring home their own CBTL Single Serve Beverage System just by dropping by at the venue and exchanging their old coffee machines for a voucher, which they can use to purchase the CBTL™.

“A must-have in every home, CBTL™ suits the kind of lifestyles of the customers of The Coffee Bean and Tea Leaf®,” shares Chu. “Now focusing more on the health-conscious circles of the south, CBTL™ not only reshapes the future of coffee and tea while elevating everybody’s beverage experience; it also delivers that quick caffeine punch that doubles as a warm up in a cup, that’s ready with just a single touch.”

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