Dimsum Break opens at SM North Edsa
the 1st fast food chain in Manila—serving the most number of dim sum in a dash
Dimsum Break, the fastest growing brand of Harbour City Dimsum House Co., Inc. (HCDHCI) based in Cebu, is now in Metro Manila. This new venture is the latest addition to HCDHCI’s growing chain of restaurants. With 16 branches (11 Dimsum Break branches, three Harbour City branches and one Ding Qua Qua branch) strategically located all over Metropolitan Cebu, and the most recent is the newly opened Dimsum Break located at the 3F Annex of SM North Edsa, Quezon City.
Affordable and a wide dim sum selection
Compared to the existing and more popular Chinese restaurants and fast food chains in Manila, Dimsum Break has the widest selection of dim sum. On the counter is a display of over 20 steamed and fried dim sum dishes ready for customers’ picking.
The brand Dimsum Break has become synonymous with authentic, quality dim sum cuisine, served from the heart at pocket-friendly rates. A complete package meal would cost a customer only P133—an order of dim sum at P65 plus the rice pot at P68.
Dimsum Break’s simplified menu lineup carries only the best-selling menu items for each dim sum category. Some of the best selling dishes under fried dim sum are the succulent crab pincer, stuffed shrimps, and crispy spring rolls. For steamed dim sum, the shaomai varieties, especially the chunky pork and shrimp are the bestsellers.
HCDHCI Marketing Manager Steven Kokseng,
The newest store setup of Dimsum Break exudes a warm, light, and cozy atmosphere to maintain customer involvement through its signature interactive setup at the counter. Modernized equipment and display areas ensure that the freshly cooked food is within easy reach of the customer without sacrificing food quality and safety.
HCDHCI has embarked on a number of efforts to strengthen its core competencies. Significant investments have been made to expand its commissary’s production capacity and storage. Food safety and sanitation standards were also elevated to ensure the highest food quality. The latest state-of-the-art equipment is acquired for these purposes. In addition, computer hardware and software systems are also used to make processes efficient and more accurate, which support the supply chain processes and other back-office tasks.
With over 500 employees, the organizational growth is supported by various human resources (HR) programs. Other support groups have been strengthened as well to meet the demands of a growing and dynamic company.
HCDHCI has conquered its home market and looks beyond Cebu’s shores for the next great challenge.