Friday, January 18, 2013

McVitie’s Digestive marks 120th year of making great-tasting biscuits



 Around the world, McVitie’s Digestive cookies celebrated its 120th birthday, and this extraordinary biscuit created by Sir Alexander Grant of McVitie’s in 1892 based on his own unique formula is looking forward to more celebrations.



Over the years, McVitie’s Digestive biscuit has become one of the most loved biscuits in the world where it is sold in more than 100 countries. Its popularity is truly astonishing, particularly in the United Kingdom where it continues to enjoy its lofty status as the number one biscuit brand.



To commemorate this important milestone, McVitie’s Digestive biscuits embarked on many celebratory activities to promote the brand further, one of which is a free trip to several places in the United Kingdom like York and Scotland via the in-store and Facebook campaign, plus several in-store promotions and product samplings and even a change in their product packaging.
Truth of the matter is there is probably no secret as to why McVitie’s Digestive is loved the world over, even after 120 years. It may be the fact that McVitie’s Digestive is best suited to every occasion – whether eaten as a tea time treat in Britain, with cheese in Sweden or with coffee for
breakfast in Italy.

Many people are also still discovering new and innovative uses for McVitie’s Digestive biscuits, one of which is that it serves as a great base for a scrumptious cheesecake.

Or perhaps McVitie’s Digestive’s appeal lies in its great taste and wholesome nature, which is made according to the McVitie’s delicious secret recipe. Made with wholewheat, McVitie’s Digestives are a source of fibre, contain no artificial colors or flavors, and are free from hydrogenated vegetable oil, which makes them a guilt-free choice!

“Filipino biscuit lovers are glad to note that McVitie’s Digestive is one product they can partake on during their morning, afternoon or even evening snack time fare, with a taste that fits the Filipino palate, and it’s healthy, too,” explains Jose Nilo Chincuanco, General Manager of Delfi Philippines.

For further details, please visit the McVitie’s Facebook page (http://www.facebook.com/McVitiesDigestives) or go to http://www.mcvities.com.

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