Burger, burger, burger, just when I thought I know
it all; something big comes along. Wham and I hit really hard on my stomach. I
really need to adjust my appetite to be able to get through this Wham Burger
When it comes to burger, most people would think
about it as a comforting meal and perhaps the safest choice when craving for
something fast yet satisfying. However, many will agree that not all burgers
are created the same, purveyors can be partial over a tried and tested recipe
with American appeal coupled with an awesome classic taste that stands out.
Back in 2000, there weren’t really too many options
for something one may call an affordable legendary burger—one is left with a
choice of either having a basic burger in a fast food or very expensive hotels
for something fancy. This was then the beginning for good friends Tony Yap and
Dondi Lazaro to profusely experiment for their own concoction. After several
trials, all signs point to build their own burger brand especially when both of
their friends and families gave their seal of approval with their unique recipe
discovery.
Although the evolution of gourmet burger didn’t
happen overnight, there was surely a good market for foodies who have grown
weary of the typical offerings and go beyond the usual flavors but still
affordable. Now, food lovers in the Philippines have long known that good
quality burger is a must-have item in a casual-style restaurant.
Wham was near an instant hit in its first Quezon City
branch for capturing the elements of what an outstanding burger should be:
huge, hearty, and tucked with impeccably good beef. Celebrated for its never
frozen patty perfection, the secret is also in its grilling equipment—a hybrid
of electric and gas with pure charcoal on top. Cooking under the coals not only
creates a savory, smoky flavor with an invitingly charred exterior, it rounds
out an incomparable juicy texture in it’s strictly one third pound, certified
no extender robust beef with 80-20 lean and fat. With its no short cuts,
homemade-style formula that’s far from a typical fast food style or too
expensive hotel burger, Wham is a bold version that sums up to affordable
gourmet quality burger.
Prides itself for introducing a 100% Filipino burger
brand with outstanding product and service, most people perceive that Wham is
an international franchise. “The initial simplicity of the food and items
inspired from my international travels very much worked. Along the way, we had
to adapt to Filipino taste, like adding Spaghetti in the menu because kids
loved it and wouldn’t eat anything else. And the major draw about our burger is
how we cook our patty. We use the old-fashioned real charcoals”, Tony shares.
While its standard speaks for the quality of the ingredients, Wham defied all
expectations by introducing something far from a mundane category.
The colorful, comic-inspired interiors of the outlet
is a welcoming surprise to the customers from the very beginning since it lends
a fun, awe-inspiring vibe which eventually became the signature feel and look
of the stores. Interestingly, one of its flagship item “Kapow” was adopted from
a comic scene to denote a sound effect.
After Dondi and his family relocated to Cabanatuan,
Wham officially became a family-owned business of Tony Yap with wife Camille,
brother-in-laws Joby and Kiko with sister-in-law Liza. It was the then the
beginning of its expansion; currently with four branches including it’s
first-ever Katipunan QC, SM North Edsa The Block, Molito Alabang and Mall of
Asia.
With no bells and whistles or complicated
ingredients such as MSG, Wham Burgers remain on top of mind when questing for
an affordable delicious burger with real beef that one can taste. Another
factor that gives this classic favorite a breed apart? Side choices such as
potato wedges or bite-sized chicken are satisfying and as flavorful as the
mains which amps up the burger eating experience.
Wham Burgers is located at five branches: Katipunan,
SM North Edsa (The Block), Molito (Alabang) and Mall of Asia. For more
information,
visit www.whamburgers.com. Follow Social Media
Accounts: Wham! Burger on Facebook, WhamBurgersPH on Twitter, and whamburgersph
on Instagram.
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